Our History

Trendsetting Awards was established in 1977 by John Cowan. John retired through injury after playing professional football for Newcastle United and Northern Ireland. 

Over the next thirty years John firmly established Trendsetting Awards as a leading supplier of Sports and Corporate Awards in the UK and Europe.

After a Management Buyout in 2008, a number of new senior managers and designers were brought in to complement the existing core team.  The company's values, goals and strategy were redeveloped and the business refocused on commitments to improve quality and service whilst taking control of the design process to become one of the most innovative sports and corporate award wholesalers in Europe.

Our Core Values

1.  Our customers are our number one priority.

2.  We continually strive for improvement in service and quality.

3.  We lead through innovation.

4.  We will always act with honesty and integrity.   

Our core values are very important to us with each and every individual in the business working daily to make sure that we meet our commitments.  Everything we do is about fulfilling our customers' needs, all day, every day.